We assigned one another specific roles to to make the most of the relatively short time frame. Mine was to create the website, mobile app and tickets. The brand guidelines we had established before made it easy to keep work looking consistent while we were away doing our own parts.
Website
Our ethos for the Hyperloop brand has been a clean, fast and user friendly service which values the consumer and how it impacts their day to day life. As represented in our logo, the concept is to bring the world closer together and connect people more easily with friends and family.
The format of the website is as minimal as possible to highlight the easy and simplicity of the Hyperloop as a mode of transport. The 'My Journey' page uses a format that users will already be familiar with, so will not be put off by having to decipher an overly complicated and busy display.
On top of the necessary elements of the website we have added an 'Explore' section so users can plan their entire trip in one place. The site could partner with other sites such as Yelp and Foursquare so users and find what is best for them.
iPhone App
To accompany the fast journey, the app will allow users to by tickets on the go and scan them in at the station barriers through the barcodes. Much like the website, the display is clear and functional incorporating the elements of the logo as a form of navigation.
It will also include an 'Explore' page where users can quickly find out information and recommendations while in the city.
Public Displays
We received positive feedback after our final presentation and they especially liked how we managed the work between us to create a well rounded and professional outcome. They were also positive towards the logo and its concept and how we marketed the Hyperloop towards the consumer. Some directions on how to expand on the brief were to merge the concept of the logo into other platforms of the brand as we started to do with the app navigation. Presentation wise they said to include more of the design process rather then taking more time to give a polished final outcome.
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