Friday, 18 March 2016
Monday, 14 March 2016
#NOTTIP Charity Event
#NOTTIP
The Transatlantic Trade and Investment Partnership (TTIP) is a series of trade negotiations being carried out mostly in secret between the EU and US. As a bi-lateral trade agreement, TTIP is about reducing the regulatory barriers to trade for big business, things like food safety law, environmental legislation, banking regulations and the sovereign powers of individual nations.
The Transatlantic Trade and Investment Partnership (TTIP) is a series of trade negotiations being carried out mostly in secret between the EU and US. As a bi-lateral trade agreement, TTIP is about reducing the regulatory barriers to trade for big business, things like food safety law, environmental legislation, banking regulations and the sovereign powers of individual nations.
Reasons to protest against TTIP:
- Public services, especially the NHS, are in the firing line. One of the main aims of TTIP is to open up Europe’s public health, education and water services to US companies. This could essentially mean the privatisation of the NHS.
- TTIP’s ‘regulatory convergence’ agenda will seek to bring EU standards on food safety and the environment closer to those of the US. But US regulations are much less strict, with 70 per cent of all processed foods sold in US supermarkets now containing genetically modified ingredients. By contrast, the EU allows virtually no GM foods.
- The same goes for the environment, where the EU’s REACH regulations are far tougher on potentially toxic substances. In Europe a company has to prove a substance is safe before it can be used; in the US the opposite is true: any substance can be used until it is proven unsafe.
I got in contact with the student who was behind organising the event which was being held at Wharf Chambers and he asked be to produce a poster that related to any of the problems the TTIP would bring.
The idea behind it was to show the damaging effects of the chemicals that could find their way into cosmetic products because of the new trade laws.
- Public services, especially the NHS, are in the firing line. One of the main aims of TTIP is to open up Europe’s public health, education and water services to US companies. This could essentially mean the privatisation of the NHS.
- TTIP’s ‘regulatory convergence’ agenda will seek to bring EU standards on food safety and the environment closer to those of the US. But US regulations are much less strict, with 70 per cent of all processed foods sold in US supermarkets now containing genetically modified ingredients. By contrast, the EU allows virtually no GM foods.
- The same goes for the environment, where the EU’s REACH regulations are far tougher on potentially toxic substances. In Europe a company has to prove a substance is safe before it can be used; in the US the opposite is true: any substance can be used until it is proven unsafe.
I got in contact with the student who was behind organising the event which was being held at Wharf Chambers and he asked be to produce a poster that related to any of the problems the TTIP would bring.
The idea behind it was to show the damaging effects of the chemicals that could find their way into cosmetic products because of the new trade laws.
Tuesday, 8 March 2016
Disposable Society + Jarg People
Jarg People were asked to provide Goat Collective's Disposable Society exhibition with some music and work of our own for the opening night. The night was a big success and a good turnout of people and was a great opportunity to get some exposure. Jarg People were selling a selection of mixtapes and various prints to show what we are about as a collective.
Wednesday, 2 March 2016
DBA Hyperloop - Advertising + Digital Mock Ups
We assigned one another specific roles to to make the most of the relatively short time frame. Mine was to create the website, mobile app and tickets. The brand guidelines we had established before made it easy to keep work looking consistent while we were away doing our own parts.
Website
Our ethos for the Hyperloop brand has been a clean, fast and user friendly service which values the consumer and how it impacts their day to day life. As represented in our logo, the concept is to bring the world closer together and connect people more easily with friends and family.
The format of the website is as minimal as possible to highlight the easy and simplicity of the Hyperloop as a mode of transport. The 'My Journey' page uses a format that users will already be familiar with, so will not be put off by having to decipher an overly complicated and busy display.
On top of the necessary elements of the website we have added an 'Explore' section so users can plan their entire trip in one place. The site could partner with other sites such as Yelp and Foursquare so users and find what is best for them.
iPhone App
To accompany the fast journey, the app will allow users to by tickets on the go and scan them in at the station barriers through the barcodes. Much like the website, the display is clear and functional incorporating the elements of the logo as a form of navigation.
It will also include an 'Explore' page where users can quickly find out information and recommendations while in the city.
Public Displays
We received positive feedback after our final presentation and they especially liked how we managed the work between us to create a well rounded and professional outcome. They were also positive towards the logo and its concept and how we marketed the Hyperloop towards the consumer. Some directions on how to expand on the brief were to merge the concept of the logo into other platforms of the brand as we started to do with the app navigation. Presentation wise they said to include more of the design process rather then taking more time to give a polished final outcome.
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