Personal Blog

Personal Blog

Cargo Portfolio 

PPP Presentation

What I've learnt during my first year.

I was born and have lived in Brighton all my life so moving out and coming to Leeds was an exciting change. One of the things that drew me to Leeds was it had a good art and design community, with gallery's, print shops and exhibitions and its active night life.

A year ago...

Had never really used adobe software. Wasn't expanding my skills – little variation in work. Over this year I have been exposed to loads of new designers and creative processes.

Through the design practice and design principles I was taught a lot of new skills such as:

Illustrator 
Colour Theory
Type design
Digital Printing
Leading
Kerning
Tracking
Font Categories
Embossing
Critical evaluation

Semiotics

Layout

Grid Systems

Pagination

Creating a booklet

Binding

Advertising techniques

Screen Printing

Secret 7

AMP

Strengths/Weaknesses

Strengths:

Open to learning

Experimental work

Range of ideas/concepts

Non-digital processes

Attention to detail

Weaknesses:

Not sticking to briefs 

Time management

Developmental work

Talking about own work

Mistakes

Blogging

Not allowing enough time to produce final designs

Not getting enough feedback on work

How can I learn from them?

Blog as soon as possible

Book print slots in advance

Independent crits

The Future

Gain some work experience over the summer

Visiting Amsterdam

Next year produce a higher standard and larger quantity of work

Ideal job would be working for a design group where I can have a strong creative input.

Final Branding (Letterhead + Business Card)

Personal Branding

Experimenting with digital renders of my logo ideas, I wanted it to feature my name to make it personal and clear that it was my own brand.