DBA: Hyperloop - Initial Research

Existing Effective Transport Brands

NASA

A reason NASA's brand hasn't changed since its inception is the pure simplicity of it. It is devoid of cliche text effects that are often used in an attempt to portray futurism that typically become dated. The subtle manipulation of the letterforms form a rounded fluid logotype which can easily be applied to an array of media.

The graphics standard manual for NASA's shows how the logo can be seamlessly applied to a range of items that the company uses. The rounded serifs and stripped back lettering still hint to the futuristic style of sans-serif typefaces yet do not over complicate or do more than is needed.  

What is Hyperloop's main appeal? 

The are many reasons for travelling with Hyperloop that we could pursue as its main selling point and what would influence the branding. Together as a group we discussed which we found was the most interesting and provided enough interest to create an exciting brand.  

The first of its kind.

The Hyperloop is the fifth mode of transport and the first new form of transport the 21st century has seen. We want to show that this is new and exciting technology and inspire the public to use it. We are also conscious that it will not be new forever and want to create a logo that will stand the test of time. 

Below is our initial ideas and logo designs prior to the interim crit with DBA. 

Our main focus was on the new science and technology involved in making the Hyperloop work which has never before been used in transport.  

Outlined the elements of Hyperloop we should and shouldn't focus on

Must

- Hyperloop is for everyday use – it should be promoted as such.

- The greatest benefit to a consumer is derived from the speed

of the Hyperloop.

- It’s not intended to replace air travel but replaces ‘te- dious’ short

haul flights.

- The transition from traditional fuels to electric is one of the technology’s greatest attributes. 

Must Not 

- Basing the brand upon Hyperloop’s experience and cost cannot be justified, as these attributes are not certain.

- It is a new technology however we are to build upon attributes that are to survive in order to create a sustainable brand.