To begin with we started by finding a common theme or interest between us - which we identified to be music. We are all incredibly involved in music as it is and found studios like Give Up Art and Designers Republic which work in the music industry to be very inspirational and could all see ourselves working on similar projects. We then began looking at names for our studio that related.
Sampled
This can name can be explained through two definitions:
Music:
In music, sampling is the act of taking a portion, or sample, of one sound recording and reusing it as an instrument or a sound recording in a different song or piece giving it a completely new context. This process and the subtly behind it has resulted in some of our favourite music.
Perhaps the most significant sample ever made is the Amen Break
It gained fame from the 1980s onwards when four bars (6 seconds) sampled from the drum-solo (or imitations thereof) became very widely used as sampled drum loops inbreakbeat, hip hop, breakbeat hardcore, hardcore techno and breakcore, drum and bass (including oldschool jungle and ragga jungle), and digital hardcore music. The Amen Break was used extensively in early hiphop and sample-based music, and became the basis for drum-and-bass and jungle music—"a six-second clip that spawned several entire subcultures." It is one of the most sampled loops in contemporary electronic music and arguably the most sampled drum beat of all time.
Our idea was to take inspiration from the art of musical sampling and apply it to the world of graphic design/visual creation.
Perhaps the most significant sample ever made is the Amen Break
It gained fame from the 1980s onwards when four bars (6 seconds) sampled from the drum-solo (or imitations thereof) became very widely used as sampled drum loops inbreakbeat, hip hop, breakbeat hardcore, hardcore techno and breakcore, drum and bass (including oldschool jungle and ragga jungle), and digital hardcore music. The Amen Break was used extensively in early hiphop and sample-based music, and became the basis for drum-and-bass and jungle music—"a six-second clip that spawned several entire subcultures." It is one of the most sampled loops in contemporary electronic music and arguably the most sampled drum beat of all time.
Our idea was to take inspiration from the art of musical sampling and apply it to the world of graphic design/visual creation.
Our Philosophy:
Creatively we build upon elements from different areas and use them to create fresh and innovative ideas and solutions.
From discussing these questions we decided that we would each contribute as evenly as possible and play to our strengths depending on the briefs we receive. As we all didn't know where to start or what to plan in terms of starting up a business we decided to do some research, by finding out how successful studios got started and how they deal with any issues they experienced. The book Studio Culture provided an insight through various interviews about how they started, problems they experience (and still experience) and how they have maintained them.
Promotion
To promote the studio we feel it would be necessary to establish an online presence through our own website, Behance and social networks such as Facebook and Twitter. Design studio Non-Format explained in their interview that digital portfolios were the way to go when showing work as potential clients can immediately view the work instead of having to wait for work to be sent and in being stacked away or forgotten about when they revive it. Behance is a great platform to showcase finished work and projects can be tagged and categorised to make them easier to find. Twitter and Facebook excel in directing people towards work through links and updates to stay relevant in the 'social space.'
We would also like to use print media to promote ourselves and use quality print processes when doing so to give a taste of what we are able to create. Apart from getting our name and work out there we also thought it would be a good idea to begin networking locally with small independent businesses like ourselves. Leeds has a thriving creative community which we would like to get involved with and plan on how we can use these places and take part in events that currently exist.
Our Market & Why are we Different?
We are interested in music related design however this won't be the only kind of project we take on board. Keeping our options open will bring in more clients and work and as designers we are each individually versatile. We will however be willing to take risks and not be afraid of turning down projects we don't find to be interesting which will keep our projects fresh and exciting to work on. We would like our market to be small independent businesses in the north which we can work closely with, but won't be afraid to take on projects other areas of the country and internationally to help us gain a global presence.
Identity
Initial logo sketches
We wanted the logo to subtly hint towards sampling taking and re-appropriating so decided to make small manipulations to an existing typeface.
What skills and services do you have to offer?
- Fresh, innovative design. Offering unique design solutions. Creating timeless design - not re-hashing existing design.
Who is you competition and how will you compete?
- Other emerging graphic design studios.
- The way in which we deal with clients, a more personable and accessible feel.
What are your costs, charges and financial considerations?
- Working from current spaces (studio/home) cuts cost for space rental.
- Use resources currently available.
- Maintain a good working environment.
Who will be responsible for what?
- Cross pollination, all add an equal contribution.
- No designated roles.
From discussing these questions we decided that we would each contribute as evenly as possible and play to our strengths depending on the briefs we receive. As we all didn't know where to start or what to plan in terms of starting up a business we decided to do some research, by finding out how successful studios got started and how they deal with any issues they experienced. The book Studio Culture provided an insight through various interviews about how they started, problems they experience (and still experience) and how they have maintained them.
Promotion
To promote the studio we feel it would be necessary to establish an online presence through our own website, Behance and social networks such as Facebook and Twitter. Design studio Non-Format explained in their interview that digital portfolios were the way to go when showing work as potential clients can immediately view the work instead of having to wait for work to be sent and in being stacked away or forgotten about when they revive it. Behance is a great platform to showcase finished work and projects can be tagged and categorised to make them easier to find. Twitter and Facebook excel in directing people towards work through links and updates to stay relevant in the 'social space.'
We would also like to use print media to promote ourselves and use quality print processes when doing so to give a taste of what we are able to create. Apart from getting our name and work out there we also thought it would be a good idea to begin networking locally with small independent businesses like ourselves. Leeds has a thriving creative community which we would like to get involved with and plan on how we can use these places and take part in events that currently exist.
Our Market & Why are we Different?
We are interested in music related design however this won't be the only kind of project we take on board. Keeping our options open will bring in more clients and work and as designers we are each individually versatile. We will however be willing to take risks and not be afraid of turning down projects we don't find to be interesting which will keep our projects fresh and exciting to work on. We would like our market to be small independent businesses in the north which we can work closely with, but won't be afraid to take on projects other areas of the country and internationally to help us gain a global presence.
Identity
Initial logo sketches
We wanted the logo to subtly hint towards sampling taking and re-appropriating so decided to make small manipulations to an existing typeface.
We felt that in was important to not over complicate the design as we didn't want to alienate ourselves from clients by making the logo too music based as that isn't the only area sampled as a studio will be working in.
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